Sweet Auburn Experience a Martin L. King Legacy Walking Tour

Embark upon an enriching 3-hour journey through the captivating history of Atlanta's Sweet Auburn area. The guest says, "This tour was the highlight of my trip to Atlanta. I have taken walking tours around the world, but this one ranks among the best! Her storytelling was captivating!" You'll visit Dr. Martin L. King's church, birth home, one of Madame CJ Walker's original beauty shops, and the first Black-owned and operated radio station in America. This tour is Perfect for families, couples, and individuals, as we tailor your tour to fit your needs. We offer light snacks, bottled water, and a swag bag. Book now for an unforgettable journey through Atlanta's vibrant history.

1. 1

   Stop 1

   10 min

   Historic Ebenezer Baptist Church was the spiritual and leadership center of the King family for generations. Guests will learn how Rev. A.D. Williams, Martin Luther King Sr., and Dr. Martin Luther King Jr. used faith as a catalyst for social change and civil rights. It was here that a young Martin developed the values, courage, and vision that would help transform America. Discover how Ebenezer served as more than a church—it was a center for activism, education, and social change. Along the way, guests will uncover lesser-known stories of triumph and tragedy, including the devastating assassination of Dr. King's mother while playing the organ inside the church and the untimely death of his brother. These powerful moments reveal the personal sacrifices and profound losses endured by the King family, offering a deeper appreciation for the resilience, faith, and courage that sustained a movement and inspired the world.

2. 2

   Stop 2

   30 min

   Step into the inspiring world of Madam C.J. Walker, America's first self-made female millionaire, and discover how she built a business empire that created economic opportunities for thousands of Black women. This fun, interactive, and engaging stop brings entrepreneurship, beauty culture, and Black excellence to life through fascinating stories, artifacts, and hands-on experiences. Guests will also see the historic home of WAOK Radio, recognized as one of America's pioneering Black-owned and operated radio stations. Learn how Black media gave a voice to the community, promoted Civil Rights causes, and helped shape culture, politics, and social change throughout Atlanta and beyond. Why Guests Love This Stop: It's an energetic blend of entrepreneurship, media, culture, and empowerment that showcases the innovation, resilience, and success that made Sweet Auburn one of the most influential Black communities in America.

3. 3

   The King Center

   30 min

   In the King Center at Freedom Hall, guests embark on a guided journey through the lives and legacies of some of history's most influential changemakers. Through exhibits featuring Dr. Martin Luther King Jr., Coretta Scott King, Rosa Parks, and Mahatma Gandhi, visitors gain a deeper understanding of the courage, sacrifice, and nonviolent principles that fueled movements for justice around the world. Discover that the Civil Rights Movement was powered by ordinary people who chose extraordinary courage. Through these inspiring exhibits, visitors gain a deeper appreciation for leadership, resilience, activism, and the global impact of nonviolent social change. This experience challenges guests to reflect on their own ability to create positive change in their communities and beyond.

4. 4

   Fire Station No. 6

   20 min

   At Historic Fire Station No. 6 on Auburn Avenue, guests learn how even a neighborhood firehouse reveals the reality of segregation in Atlanta. This stop explores how Atlanta’s fire department was one of the city’s last municipal departments to integrate and how racial barriers shaped everyday life in the community Dr. King called home. Guests will also hear the powerful story of Dr. King’s early encounter with racism near this very fire station, helping them understand that his fight for justice was not abstract—it was personal, local, and rooted in childhood experiences. What Guests Walk Away With: A deeper understanding that the Civil Rights Movement began with everyday injustices. This stop shows how segregation touched every part of life, from schools and churches to public services, and how the pain Dr. King witnessed as a child helped shape the courage, conviction, and vision that would later move the world.

• Wheelchair accessible
• Infants and small children can ride in a pram or stroller
• Service animals allowed
• Public transportation options are available nearby
• Transportation options are wheelchair accessible
• All areas and surfaces are wheelchair accessible

For a full refund, cancel at least 24 hours before the scheduled departure time.