Paris in Style: Fashion Then & Now

This walking tour is designed for anyone who wants to look at Paris — and fashion — with different eyes. Whether you are passionate about fashion, interested in culture and history, or simply curious about what happens behind the glamorous façades of Paris's most famous fashion houses, you'll leave with a deeper understanding of the fascinating system that makes Paris the world's fashion capital. It's a journey into the world of fashion. Rather than simply presenting facts that can easily be found online, the tour offers a deeper insight into how fashion actually works: fashion houses and their identities, designers and their codes, fashion shows as reflections of culture, and boutiques and window displays as powerful communication tools. Walking through the elegant streets of the Golden Triangle we will connect the history of couture with the fashion world of today, looking at fashion not simply as clothing, but as a reflection of culture, society, art, business and identity.

1. 1

   Stop 1

   30 min

   Begin our walk on Avenue George V, one of the addresses closely associated with Parisian haute couture. Here, we’ll explore the world of the great French designers and the couture houses that established their workshops and salons in this prestigious part of Paris. We’ll also discover how luxury hospitality became an essential part of the identity of this district, with legendary five-star hotels opening their doors to an international clientele of fashion designers, celebrities and wealthy travelers.

2. 2

   Champs-Elysees

   30 min

   Continue toward the Champs-Élysées, one of the world's most famous avenues. Beyond its reputation as a shopping destination, the avenue tells the story of Parisian wealth, architecture and social life. We'll look at its elegant façades and explore how the area evolved from an exclusive residential district of the French bourgeoisie into one of the most recognizable addresses in the world.

3. 3

   Avenue Montaigne

   30 min

   Finish the tour on Avenue Montaigne, one of the ultimate addresses of French and international luxury. Surrounded by some of the world's most prestigious fashion houses, this is the perfect place to understand how Paris became the capital of luxury and how the fashion industry operates today. We'll explore the history of the legendary houses established here and examine the relationship between architecture, branding, fashion shows, boutiques and the creation of desire.

• Wheelchair accessible
• Infants and small children can ride in a pram or stroller
• Service animals allowed
• Public transportation options are available nearby
• Transportation options are wheelchair accessible
• Suitable for all physical fitness levels

For a full refund, cancel at least 24 hours before the scheduled departure time.