Backstage Pass to Sapporo Central Market

Welcome to the “Heart of Hokkaido’s Gastronomy.” While the city is still fast asleep, the gates of the Sapporo Central Wholesale Market—a hub for professional chefs and expert buyers—open exclusively for you. This tour is far more than a simple walkthrough; it is a sensory adventure into the soul of Hokkaido’s rich culinary culture. Feel the raw energy of the market as giant tuna are traded in the blink of an eye, witness the sharp, discerning gaze of experts selecting the finest produce, and take in the sweet aroma of fresh seasonal fruits. After exploring the market, a long-awaited breakfast awaits. Tasting the “true” freshness of ingredients selected by the master’s eye that very morning is an experience you will cherish for a lifetime. Finally, wander through the outer market to find the perfect souvenir while connecting with the friendly local vendors. A “special side of Sapporo,” beloved by culinary professionals, is waiting for you.

1. 1

   Sapporo

   20 min

   Our guide will meet you in the hotel lobby. Arrival at the Sapporo Central Wholesale Market.

2. 2

   Sapporo Central Wholesale Market Jogai Market

   35 min

   Explore the seafood area to witness the raw energy of the market and the powerful sight of giant tuna being traded.

3. 3

   Sapporo Central Wholesale Market Jogai Market

   30 min

   Visit the produce area to discover vibrant stalls filled with fresh local vegetables and the sweet aroma of seasonal fruits.

4. 4

   Sapporo Central Wholesale Market Jogai Market

   30 min

   Enjoy a premium “Kaisen-don” (Seafood Bowl) at a local market diner, featuring a variety of the freshest catches of the day. For guests who prefer not to eat raw fish, a delicious cooked set meal can be provided upon request.

5. 5

   Sapporo Central Wholesale Market Jogai Market

   1 hour

   Explore the outer market with your guide to find the best local specialties and souvenirs while enjoying conversations with friendly vendors.

6. 6

   Sapporo

   20 min

   Return to your hotel for drop-off.

• Not recommended for pregnant travelers
• Not recommended for travelers with poor cardiovascular health
• Suitable for all physical fitness levels

For a full refund, cancel at least 24 hours before the scheduled departure time.